Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft focused on enhancing the customer relationship for any organization. Out of the box, the product focuses mainly on Sales, Marketing, and Customer Service sectors, though Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it.

In recent years, it has also grown as an Analytics platform driven by CRM.

The CRM Solution can be used to drive the sales productivity and marketing effectiveness for an organization, handle the complete customer support chain, and provide social insights, business intelligence, and a lot of other out-of-the-box functionalities and features.

As a product, Microsoft Dynamics CRM also offers full mobile support for using CRM apps on mobiles and tablets.

What is CRM? CRM stands for Customer Relationship Management. It's a category of integrated, data-driven solutions that improve how you interact and do business with your customers. CRM systems and applications are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data - all in one place.

Upgrade to Dynamics 365 for CRM

Make every client contact count by building continuous customer dialogue with real-time information available to your sales team from any device at any time of the day.

With Microsoft Dynamics 365 for CRM, you can choose to implement the full solution or start small with one or two applications.

The full Dynamics CRM solution is available in separate modules through Microsoft’s newest cloud platform, Dynamics 365.

With the familiar user experience of Microsoft’s productivity tools, you can hit the ground running based on what your current needs are and take advantage of the analytics that provide proactive insight into customers, sales, and planning.

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