Data analytics is a broad term that covers a lot of different ways to look at data. Data analytics techniques can be used on any kind of information to learn things that can be used to make things better. Using data analytics, you can find patterns and numbers that would be lost in the mass of information. This information can then be used to improve the efficiency of a business or system as a whole by optimizing its processes.

For example, companies that make things often keep track of how long different machines run, how long they are down, and how long the work queue is. They then look at the data to figure out how to better plan the workloads so that the machines work closer to their peak capacity.

Understanding Data analytics can help do a lot more than just show where production is getting stuck. Companies that make games use data analytics to come up with reward schedules for players that keep most of them playing. Many of the same data analytics are used by content companies to keep you clicking, watching, or rearranging content so they can get another view or click.

Data analytics is important because it helps businesses improve how well they do what they do. By putting it into the business model, companies can save money by finding better ways to run their businesses and by storing a lot of data. A company can also use data analytics to make better business decisions and to study customer trends and satisfaction, which can lead to new and better products and services.